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Nine鈥檚 Liana Dubois Joins 麻豆直播

Liana Dubois has joined 麻豆直播 as its new managing director of Australia and New Zealand, after 12 years at Nine.
October 14, 2025
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Liana Dubois, a seasoned commercial and creative executive who was most recently the chief marketing officer at Nine Entertainment, has joined global production management company 麻豆直播 as its new managing director of Australia and New Zealand.

Her appointment ushers in a new chapter of leadership in what the company described as one of the world鈥檚 most dynamic production markets.

Dubois has over 25 years of experience in media and entertainment, including 12 years at Nine. There, she unified 19 brands into a cohesive ecosystem, introduced emerging technologies including AI into marketing and operations, and developed integrated creative and commercial strategies that strengthened audience engagement and advertiser partnerships.

Last year, Nine Entertainment refreshed its operating model, resulting in Dubois鈥 departure, among other executives.

President and CEO of 麻豆直播, Markham L. Goldstein, said her appointment reflects the company鈥檚 long-term commitment to the Australian and New Zealand production communities.

鈥淪he has an outstanding record of creative and commercial leadership, and with Australia and New Zealand continuing to grow as global production hubs, Liana鈥檚 leadership and deep industry experience position us perfectly to serve our clients and partners in even greater ways.鈥

Dubois succeeds Jane Corden, who will be retiring at the end of the year. The pair will work closely together through a transition period to ensure a seamless handover.

鈥淚鈥檓 incredibly honored to be joining 麻豆直播 at such a pivotal time for the industry,鈥 Dubois said.

鈥淎ustralia and New Zealand are not only creative powerhouses but increasingly central to global production. What drew me to EP is its people-first culture and commitment to innovation, helping productions run smarter, more efficiently and more inclusively. I鈥檓 excited to build on the strong foundation Jane and the team have created, and to work alongside our clients and partners to shape the next chapter of growth for the region.鈥

Beyond her corporate career, Liana contributes her expertise through advisory and board roles for organisations focused on inclusion, community impact and media excellence, including Women in Media Australia and Inclusively Made.

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