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The Independent Filmmaker's Guide to Production Incentives

Expert guidance on how production incentives work, and which may be best for your project and budget.
June 28, 2024

Joseph Chianese

For Independent film producers, the timeÌýcouldn’tÌýbe better to embark on a new project! With the rise of new and expanded production incentives around the globe, filmmakers have more freedom to expand their creativity supported by funding through tax credits, grants, or rebates.

There are significant incentives in locations like the UK (40%), Australia (30%), and Canada (more than 50%, depending on the province in which you produce, and the type of project), and within the US specifically, incentives can supplement an independent film’s financing plan by more that 40%, in certainÌýjurisdictions.

While there is opportunity to bolster a variety of different finance plans,Ìýit’sÌýimportant to first understand how production incentives work, and which types may be best for your project and budget.

IfÌýyou’reÌýready to get started, here’s a guide to assist you through the process!

Types of film incentives availableÌýÌýÌý

Film incentives come in various forms, each tailored to encourage film production in a specific region.ÌýIt’sÌýimportant to understand how each is unique, and which may be best for your film based on your needs. Here are some common types:

Rebates: Rebates (sometimes referred to as Grants) are financial reimbursements paid directly to the production company by the domestic or international film office or another agency. These reimbursements are paid after principal photography wraps, usually withinÌý90 days. Rebates do not require the production company to file a tax return in the jurisdiction where filming took place.

Tax Credits: Tax credits are the most prevalent form of film incentive. Production companies receive credits against their tax liability, often based on a percentage of qualified production expense incurred within theÌýjurisdiction. Tax credits generally come in three forms:

  1. Refundable Tax Credits: A refundable tax credit can reduce a production’s tax liability (even down to zero) and can also result in a refund if the credit amount exceeds the taxes owed. Once all tax liabilities are paid for (if any) productions will receive the remaining amount in the form of a refund.
  2. Transferable Tax Credits: These credits are non-refundable. Transferable tax credits allow productions to transfer, or sell, unused tax credits, often at a discounted rate, to another company or individual with the related US state tax liability.
  3. Non-refundable/Non-Transferable Tax Credit: This type of tax credit has limited flexibility in how it can be used; any excess credit cannot be refunded and is ineligible for transfer or sale to another taxpayer. These credits must be used toward any tax liabilities owed to the US state.

Note: Transferable Tax Credits & Non-refundable/Non-Transferable Tax Credits are unique to US state incentive programs.

Within a given region, incentives can be offered atÌýdifferent levels, sometimes at the state, federal, municipal, or provincial level, and sometimes in combination. Productions filming inÌýQueensland, Australia, orÌýQuebec, Canada, for example, can tap into incentives offered both at the federal government and provincial or state level.Ìý

Note,ÌýCanadaÌýhas multiple provincial incentives and Australia offers multiple state incentives (in addition to what is being offered in Queensland and Quebec).Ìý

In Canada, there’s a FederalÌýProduction Services Credit atÌý16% on qualified Canadian labor expenditures. In many of theÌýCanadian provincesÌýthere are similar Production Services Credits on production spend (note, the British Columbia incentive is limited to labor expenditures only). The credit amounts vary, ranging from 21.5% to more than 45% (and the provincial incentives can be bundled with the Canadian Federal Incentive). Canada also offers a Canadian Content Credit, 25% at the Federal level, which can be bundled with a similar Provincial credit (with percentages ranging from 25% to 45%).

Which incentives are best for an independent filmmaker?

We are in the midst of a renaissance of independent filmmaking, and many filmmakers are bypassing the studio route to embark on their own path of producing unique content andÌý. Yet, while independent films may have more creative freedom than many studio projects, they also are limited by budgets, financing opportunities and cost.

For the scrappy indie producer, rebates and transferable credits typically are the best incentives for lean budgets because of the quickÌýreimbursement turnaround.ÌýÌýÌýÌýÌý

Rebates tend to be the quickest to monetize, and producers typically receive the money back from theÌýjurisdiction within 60-90 days after the completion of principal photography.

Examples of rebate states in the US, with low or no minimum spend include:ÌýÌýÌý

  • Virginia ($0)
  • Mississippi and Oklahoma ($50K)
  • Maine ($75K)
  • Minnesota ($100K)
  • Tennessee ($150K - $250K)
  • District of Columbia ($250K)
  • U.S. Virgin Islands ($250K)
  • Texas ($250K - $3.5M)
  • Washington State ($500K)
  • Oregon & South Carolina ($1M)
  • North Carolina also offers a 25% rebate; however, North Carolina’s minimum spend is $7M.Ìý

Transferable credits are also relatively quick to monetize, althoughÌýit’sÌýimportant to remember you may need to sell your credit to monetize, and you may only net between 85% - 95% of the total amount (3rdÌýparty negotiating and supply & demand in the relevantÌýjurisdictionÌýdetermine the pricing).

U.S.ÌýjurisdictionsÌýoffering transferable tax credits with related low minimum spend include:Ìý

  • Massachusetts, West Virginia, and Puerto Rico ($50K)
  • Maine ($75K)
  • Illinois, Missouri, and Rhode Island ($100K)
  • Connecticut ($100K - $1M)
  • Arkansas ($250K)
  • ÌýMontana ($350K)
  • Georgia and Nevada ($500K)
  • New Jersey ($1M or 60% of your total production expenses; Pennsylvania has a similar 60% rule)
  • Minnesota and California also offer a transferable tax credit ($1M) although in California transferable credits are limited to independent producers (specifically producers who are not publicly traded companies, or owned more than 25% by publicly traded companies, and limited to $10M of qualified spend). Also important to note: Effective July 1, 2025, the California incentive will become refundable for all approved qualified applicants.

Criteria to qualify for the incentive

Productions must meet certain conditions to qualify for anyÌýjurisdiction’sÌýfilm incentive, and these criteria can vary significantly between regions and countries. When comparing location incentives, you should carefully review the specific requirements of each incentive program to determine your eligibility and ensure you can stay in compliance.

Here are some common criteria for film incentives:

  • Overall productionÌýspend:ÌýProductions often need to spend a certain amount of money in the region providing the incentive. Qualified expenditures can include salaries for talent (ATL), crew (BTL), goods, and servicesÌýpurchasedÌýwithin theÌýjurisdiction, and other expenses related to production. Although equipmentÌýpurchases and post-production costs may be eligible, other expenses like marketing and distribution may not qualify.
  • Labor:ÌýSome incentives limit hiring toÌýlocal residentsÌýonly (this is referred to as resident vs. nonresident labor). There may also be rules pertaining to the hiring of ATL or BTL positions. Hiring from a diverse pool of talent may also be a factor in some regions;ÌýMissouriÌýandÌýTexas, for example,Ìýoffer a 2.5%-5% labor uplift if productions employ local apprentices and/or veterans, whileÌýNew JerseyÌýoffers a 2% labor uplift for productions employing underrepresented groups.
  • Minimum spending:ÌýThere may be a minimum budget requirement for productions to qualify for the incentive, mostly to ensure that the incentives are primarilyÌýbenefitingÌýproductions that make a substantial financial contribution to the local economy.

    For lower-budget projects or independent films, states with lowerÌýminimum spendsÌýare worth considering as an ideal filming location.ÌýMontanaÌýandÌýColorado, for example, require $350,000 and $100,000 respectively to qualify for credits, whileÌýMississippiÌýand Oklahoma comes in even lower with a $50,000 minimum spend criteria. Independent-friendly New Mexico has no minimum spend requirement.Ìý
  • Project Cap:ÌýAn incentive project cap is a limit on the total amount of incentive funds that a single production can receive. It is often set to help control the overall cost of the incentive program and to distribute funds equitably among productions.Ìý

    Furthermore, there is a distinction between the absolute cap, a fixedÌýmaximumÌýamount that a production can receive in incentives, and an annual cap, setting a maximum on the total amount of incentive funds available for productions combined.Ìý

    New YorkÌýrecently increased its annual cap to $700 million, up fromÌýa previous cap of $420 million, aiming to draw in more production and remain competitive with its neighboring states.ÌýGeorgia, on the other hand, currently has no annual cap but the state’s senate committee did considerÌýlimiting tax creditsÌýto $900 million a year andÌýrendering them non-transferableÌý(this did not pass in Georgia’s 2024 legislative session).ÌýÌýÌýÌý
  • Location:ÌýStates or countries mayÌýattemptÌýto stimulate production business in certain cities or provinces by increasing the incentive for those regions. Productions choosing to film in upstate New York, for example, may qualify for an additional 10% refundable tax credit, while Illinois offers 15% on salaries of individuals who live in economically disadvantaged areas whose unemployment rate is at least 150% of the State's annual average, andÌýTexasÌýoffers a 2.5% uplift for productions filming inÌýÌýof the state.ÌýÌýÌýÌý

It’sÌýalso important to know that some international locations, includingÌýIreland, theÌýUnited Kingdom, all European countries andÌýJapan, have specific cultural requirements for film production. This can come in the form of passing a “cultural test†where productions must meet criteria related to promoting the region’s culture to a global audience, as well asÌýdemonstrateÌýthe use of local crew, talent, and locations in the project.ÌýÌýÌý

How to apply for an incentive program

You’veÌýlocked in the script, created a budget, and may even have your star attached! Now it’s time to start applying for production incentives, but where to start?Ìý

  1. Scout locations using Âé¶¹Ö±²¥'ÌýProduction Incentives MapÌýto discover the best incentives and resources for your budget and creative vision. You can compare three different locations using our handyÌýincentives comparison toolÌýand estimate how much you’ll receive back.
  2. Research the incentives that are available in your chosenÌýjurisdiction and ensure that your project qualifies. You can typically find this information on each film office’s website. A quick way to research contact info for a specific film office is to utilize Âé¶¹Ö±²¥â€™ÌýProduction Incentives Map.
  3. OnceÌýyou’ve identified the right incentive for your project and you qualify, then it’s time to apply for the incentive (and be sure to check the deadline)! The application process may require supporting documents such as a budget, shooting schedule, and how your project is being financed.

Every state and countryÌýhave different requirements on how you qualify, when you might receive a refund back, and even different incentive structures.

Again, Canada includes Federal and Provincial Production Service credits. Depending on the province in which you film, the effective rate could range from 30.3% to 50.8% (not including potential regional uplifts available in certain provinces). In addition, there is a very favorable foreign exchange benefit between the US and Canada. To qualify for the Canadian incentive, you only need a project with a total budget of $1M or more (youÌýdon’t need to spend $1M in Canada, just have a total budget of $1M or more).

In the UK, for a project to be considered, it must undergo aÌýCultural Test, a point system that ensures a project can be considered “culturally British.†Keep in mind, thisÌýdoesn’t impact how much you’ll receive, only if you qualify for the incentive.

Australia’s tax incentivesÌýareÌýlargely supported by the federal government and government-industry partnerships. Their incentive consists of three distinct off-sets (Producer Offset; Location Offset; and Post, Digital, and Visual Effects “PDV†Offset). Each of these off-sets requires productions to incorporate job training and hire locally for at least one position in post, digital and visual effects.

Pitfalls to avoid when seeking incentives

Research, research, research!ÌýIt’s easy to miss the fine details when planning to apply for an incentive for your production. Of course, if you have any questions, EP experts are here to help you navigate the process. In the meantime, here are some common pitfalls you should watch out for when factoring incentives into your budget plan:ÌýÌýÌý

  • Is your project eligible?ÌýSome incentives require specifics about the type of production you canÌýcreate, talent you hire, and even how it will be distributed.
  • Have you factored in the timeline it takes to receive your refund back?ÌýRemember, rebates and transferrable credits typically have the quickest turnaround. This timing canÌýimpact cashflow and make or break your project if you haven’t budgeted for the timeline.
  • Are you familiar with the local regulations and policies governing the incentive?ÌýThese may vary by location and can affect the availability and terms of incentives.
  • IsÌýthere a minimumÌýspend requirement?ÌýCertainÌýjurisdictionsÌýrequire you to spend a certain amount locally to receive the incentive; if your budget doesn’t allow for it, you may need to keep searching for a lower minimum.Ìý

Consult the incentive expertsÌýÌýÌýÌý

Choosing the right location with the best incentives for your project is a strategic and thoughtful process. It can seem overwhelming, butÌýÂé¶¹Ö±²¥ is here to help! Our production incentive experts can guide you through the application process while educating you on anyÌýnew updates to legislation that could impact your eligibility (or handle the entire incentive process for you).

To get started, visit ourÌýProduction IncentivesÌýpage to view incentives by geographic location, theÌýIncentives EstimatorÌýto calculate savings by North American locations, or theÌýJurisdiction ComparisonÌýtool for quick side-by-side views of incentives in up to three locations at once.ÌýIf you need support in choosing the best location for your project,Ìýwe’ve created this helpful resource and if you’re in the US.

Âé¶¹Ö±²¥ has the experts and resources you need to navigate the entire incentive process, from understanding incentive legislation to the application and administration of the incentive.ÌýWe’llÌýhelp you maximize yourÌýtax credits, and secure theÌýfinancingÌýyou need to make your vision a reality. Contact our dedicated incentives team for expert guidance and take the guesswork out of the incentive process!

This article contains general information we are providing on a subject that may be of interest to you. Nothing in this article should be considered tax, accounting, or legal advice. You should consult with your own tax, accounting, or legal advisors regarding the applicability of this information to your specific circumstances.

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